Alice is shopping for a new car, and she has narrowed her decision to a Honda Accord and a Toyota Camry. Both sedans have similar features and prices, but Alice decides to purchase the Honda based on her intuition. Which of the following situations would most likely cause Alice to experience postpurchase dissonance?
A) The price of the Honda Accord increases by a huge margin.
B) The price of the Toyota Camry falls due to an increase in demand.
C) The Honda Accord meets all her expectations and satisfies her needs.
D) The Toyota Camry experiences technical failures that lead to a recall.
E) The maintenance costs of the Honda Accord decrease significantly over time.

Question

Quizplus · Accepted Answer

Postpurchase dissonance, or buyer's remorse, is more likely to occur when Alice sees the alternative she did not choose (the Toyota Camry) becoming more attractive, such as its price falling, which might make her question her decision.

Alice Is Shopping for a New Car, and She Has