________ is the degree to which an innovation appears superior to existing products.
A) Relative advantage
B) Compatibility
C) Complexity
D) Divisibility
E) Communicability

Question

Quizplus · Accepted Answer

Relative advantage refers to the degree to which an innovation appears superior to existing products. It is a key characteristic that influences the rate of adoption of an innovation. If an innovation is perceived to offer a relative advantage over existing products, it is more likely to be adopted by consumers.

________ Is the Degree to Which an Innovation Appears Superior