When Goodyear sells replacement tires to final consumers, its potential market includes millions of car owners around the world. But its fate in business markets depends on getting orders from only a handful of large automakers. This represents the difference in ________ between business and consumer markets.
A) types of decisions
B) derived demand
C) market structure
D) the decision process
E) nature of the buying unit

Question

Quizplus · Accepted Answer

The difference in market structure between business and consumer markets is highlighted by Goodyear's situation. In consumer markets, the potential market includes millions of individual customers worldwide, while in business markets, success depends on securing orders from a few large automakers, indicating a more concentrated market structure.

When Goodyear Sells Replacement Tires to Final Consumers, Its Potential