Corning produces Gorilla Glass screens that are used in the production of laptops, tablets, and smartphones. Corning promotes its product to final consumers to increase business demand for digital devices made with the specialized, toughened glass. This illustrates ________.
A) types of decisions
B) derived demand
C) market structure
D) the decision process
E) nature of the buying unit

Question

Quizplus · Accepted Answer

Corning's promotion to final consumers is aimed at increasing demand for digital devices made with Gorilla Glass. This illustrates derived demand, where demand for one product (Gorilla Glass) is derived from demand for another product (digital devices).

Corning Produces Gorilla Glass Screens That Are Used in the Production