The larger the gap between expectations and performance of a product, the greater a consumer's dissatisfaction.

Question

Quizplus · Accepted Answer

This statement is true as when there is a big difference between what a consumer expects from a product and what the product delivers, it can lead to disappointment and dissatisfaction. The larger the gap between expectations and actual performance, the greater the level of disappointment and dissatisfaction.

The Larger the Gap Between Expectations and Performance of a Product