Which of the following statements about buying centers is true?
A) The buying center is not a fixed and formally identified unit within a buying organization.
B) Roles in the buying center are specified in the organizational chart of a firm.
C) The CEO of an organization is always the decision maker in a buying center.
D) An individual's role in a buying center does not change with time.
E) All buying centers involve formal participants.

Question

Quizplus · Accepted Answer

The buying center is not a fixed and formally identified unit within a buying organization. It is a group of individuals, both formal and informal, who participate in the purchasing decision-making process. The composition of the buying center may change depending on the specific buying situation.

Which of the Following Statements About Buying Centers Is True