Electric cars are not considerably different or difficult to drive relative to gas-powered cars. However, this is not aligned with the perceptions or conceptual concerns held by the public about the new technology. This will likely slow the adoption rate due to the ________ of the innovation.
A) relative advantage
B) compatibility
C) complexity
D) divisibility
E) communicability

Question

Quizplus · Accepted Answer

The word "difficult" in the statement implies that people might perceive electric cars as complex and therefore difficult to maneuver. The term complexity refers to the degree of difficulty or simplicity associated with the use of an innovation, and this factor is known to significantly affect the rate of adoption. In this case, the perception of complexity regarding electric cars may slow down their adoption rate.

Electric Cars Are Not Considerably Different or Difficult to Drive