In a straight rebuy, a buyer ________.
A) wants to obtain the same product from a lower-priced supplier
B) reorders something without any modifications
C) considers a product or service for the first time
D) needs a modified product to suit new requirements
E) finds new ways to add value to the same product

Question

Quizplus · Accepted Answer

In a straight rebuy, the buyer simply reorders the same product without any modifications. Option A would be a case of modified rebuy as the buyer wants to obtain the same product from a lower-priced supplier. Option C refers to a new task as the buyer is considering a product or service for the first time. Option D would again be a modified rebuy as the buyer needs a modified product to suit new requirements. Option E is also not applicable as it refers to finding new ways to add value to the same product, which is not the case in a straight rebuy.

In a Straight Rebuy, a Buyer ________