A business buyer typically makes the greatest number of decisions in a straight rebuy situation and the fewest in a new-task situation.

Question

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In a new-task situation, the business buyer typically makes the greatest number of decisions because they are starting from scratch and need to evaluate multiple options and make a range of decisions. In a straight rebuy situation, the buyer already has a supplier and established criteria, so they typically make fewer decisions.

A Business Buyer Typically Makes the Greatest Number of Decisions