Which of the following is considered a major influence on business buyer behavior?
A) general need
B) organizational factors
C) social forces
D) demographic criteria
E) performance reviews

Question

Quizplus · Accepted Answer

Organizational factors, such as company policies, procedures, and structure, play a significant role in determining business buyer behavior. These factors influence how decisions are made and what criteria are used to evaluate potential suppliers. Social forces and demographic criteria may also have some impact, but are typically not considered major influences on business buyer behavior. Performance reviews may be important in an individual's buying decisions, but are not necessarily a major influence on the organization's overall buying behavior.

Which of the Following Is Considered a Major Influence on Business