Danko International is a multinational company that targets the BRIC countries (Brazil, Russia, India, and China)because they're fast-growing developing economies and use ________ to segment its world markets.
A) political factors
B) legal factors
C) personality factors
D) economic factors
E) cultural factors

Question

Quizplus · Accepted Answer

Danko International uses economic factors to segment its world markets, as it targets the BRIC countries due to their status as fast-growing developing economies. Economic segmentation involves dividing the market based on economic indicators such as income levels, economic conditions, and growth prospects, which is relevant in this context.

Danko International Is a Multinational Company That Targets the BRIC