Demographic factors are the most popular bases for segmenting customer groups.

Question

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Demographic factors such as age, gender, income, education, and occupation are often used as bases for segmenting customer groups due to their easy availability and relevance in predicting consumer behavior. However, other factors such as psychographic, behavioral, and geographic factors may also be used for segmentation depending on the specific characteristics of the target market.

Demographic Factors Are the Most Popular Bases for Segmenting Customer