Marketers typically limit their market segmentation analysis to a single variable in order to simplify the process.
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Verified
Q26: Shampoo marketers segment buyers as light, medium,
Q27: Multivariable segmentation systems merge and analyze geographic,
Q28: Not all companies that use income segmentation
Q29: Demographic factors are the most popular bases
Q30: New communications technologies like satellite TV and
Q32: Cupcake Gourmet, a high-end bakery in Manhattan,
Q33: When the size, purchasing power, and profiles
Q34: Business and consumer marketers use many of
Q35: When a market segment is large or
Q36: If men and women respond dissimilarly to
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