When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as ________.
A) accessible
B) measurable
C) reachable
D) actionable
E) differentiable
Correct Answer:
Verified
Q33: When the size, purchasing power, and profiles
Q34: Business and consumer marketers use many of
Q35: When a market segment is large or
Q36: If men and women respond dissimilarly to
Q37: Market segments that can be effectively reached
Q39: Marketers must be careful to guard against
Q40: Demographic variables are generally more difficult to
Q41: Marketing the same product to a huge
Q42: _ marketing tailors brands and promotions to
Q43: The practice of tailoring products and marketing
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