Marketing the same product to a huge customer base without any customization is referred to as ________.
A) mass marketing
B) differentiated marketing
C) niche marketing
D) local marketing
E) individual marketing

Question

Quizplus · Accepted Answer

Mass marketing is the strategy of promoting and selling the same product to a large and undefined group of customers without targeting specific segments or customization. This approach relies on economies of scale and wide distribution channels to generate sales and revenue. Mass marketing works best for products with universal appeal, such as basic food items or household goods.

Marketing the Same Product to a Huge Customer Base Without