The marketing manager of Refresh Inc., a leading producer of soft drinks, is considering a differentiated marketing strategy. An important consideration is weighing increased sales against ________ before selecting this strategy.
A) decreased production
B) increased demand
C) increased costs
D) decreased prices
E) increased profits

Question

Quizplus · Accepted Answer

A differentiated marketing strategy usually involves creating separate marketing plans for different segments of the market. This can result in increased costs from research, development, and implementation of these plans. The marketing manager must weigh the potential increase in sales against these increased costs before selecting this strategy.

The Marketing Manager of Refresh Inc