Which of the following is true of product positioning?
A) A product's position is defined by the number of competitors in a market.
B) Product positioning has little influence on the design of marketing mixes.
C) Consumers generally reevaluate products every time they make a buying decision.
D) To simplify the buying process, consumers are likely to position products in their minds.
E) Consumers cannot position products with or without the help of marketers.

Question

Quizplus · Accepted Answer

Product positioning refers to the way a product is perceived by consumers in relation to competing products. To simplify the buying process, consumers often position products in their minds based on factors such as price, quality, and features. This positioning can have a significant impact on their buying decisions. Marketers can also influence product positioning through branding, advertising, and other elements of the marketing mix. Therefore, option D is the correct answer. The other options are incorrect as they either make false statements (A and E) or underestimate the importance of product positioning (B and C).

Which of the Following Is True of Product Positioning