Which of the following types of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage, expertise, and performance?
A) services differentiation
B) channel differentiation
C) people differentiation
D) product differentiation
E) price differentiation

Question

Quizplus · Accepted Answer

Channel differentiation refers to designing a unique distribution network that sets a company apart from its competitors. This could include offering exclusive access to certain channels, superior distribution coverage, or having the expertise to coordinate logistics efficiently. By offering a differentiated channel, a firm can gain a competitive advantage in the marketplace.

Which of the Following Types of Differentiation Is Used to Gain