Which of the following is true of perceptual positioning maps?
A) They are used by marketers to divide a market into smaller groups with distinct characteristics.
B) They are used by marketers to identify supplier and retailer perceptions of a product.
C) They are used to analyze consumer perceptions of a brand relative to competing products.
D) They are used to divide buyers into groups based on their perceived income and age.
E) They are used to plot the geographic segments that a company needs to target.

Question

Quizplus · Accepted Answer

Perceptual positioning maps are used to analyze consumer perceptions of a brand relative to competing products. They help marketers understand how consumers perceive their brand in comparison to other brands in the market. By plotting different brands on a map based on their perceived attributes, marketers can identify gaps in the market and develop strategies to differentiate their brand.

Which of the Following Is True of Perceptual Positioning Maps