When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation.
A) image
B) people
C) usage-rate
D) user-status
E) channel

Question

Quizplus · Accepted Answer

Image differentiation refers to using symbols, colors, or other design elements to create a unique image or personality for a brand or product. This helps differentiate the brand from competitors and create a distinct perception in the minds of consumers.

When Firms Use Symbols, Colors, or Characters to Convey Their