Cian, an automobile manufacturer, offers a new car model with features comparable to that of another popular brand. However, the Cian model is priced lower than its competitor and includes a longer warranty. Cian is most likely following a more-for-the-same strategy.

Question

Quizplus · Accepted Answer

A more-for-the-same strategy offers more benefits at the same price, but Cian is offering more benefits (longer warranty) for a lower price, which aligns with a more-for-less strategy.

Cian, an Automobile Manufacturer, Offers a New Car Model with Features