________ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase.
A) Unsought
B) Obsolete
C) Intangible
D) Convenience
E) Specialty

Question

Quizplus · Accepted Answer

Specialty products have unique characteristics or brand identifications that a significant group of buyers is willing to make an extra effort to purchase. Examples of specialty products include luxury cars, designer clothing, and high-end electronics.

________ Products Are Consumer Products and Services with Unique Characteristics