Specialty products are consumer products and services that customers generally buy ________.
A) to conduct business
B) frequently and immediately
C) based on ready availability
D) without making comparisons
E) with minimal effort

Question

Quizplus · Accepted Answer

Specialty products are products that are unique or have special features, which means customers often buy them without making direct comparisons with alternative products. They are high-involvement products that customers purchase after careful consideration and research.

Specialty Products Are Consumer Products and Services That Customers Generally