Which of the following statements is most likely true about unsought products?
A) Unsought products are consumer products and services that customers buy frequently.
B) Marketers use aggressive advertising to convince consumers to buy unsought products.
C) Unsought products are typically purchased for further processing by industrial manufacturers.
D) Compared to convenience products, unsought products are purchased more frequently.
E) Unsought products offer many unique characteristics to status-conscious consumers.

Question

Quizplus · Accepted Answer

Unsought products are products or services that consumers may not know about, or may not actively seek to purchase. Marketers often use aggressive advertising to raise awareness and convince consumers to buy these products.

Which of the Following Statements Is Most Likely True About