When buying unsought products, consumers spend considerable time and effort in gathering information and making comparisons.

Name: When buying unsought products, consumers spend considerable time and effort in gathering information and making comparisons.
Brand: Quizplus
Rating: 4.8 (43 reviews)

Question

Quizplus · Accepted Answer

Unsought products are items that the consumer does not know about or does not normally think of buying, and thus, there is typically little effort or thought put into the purchase decision until the product is brought to their attention.

When Buying Unsought Products, Consumers Spend Considerable Time and Effort