The use of traditional business marketing concepts and tools to create behaviors that will benefit individual and societal well-being is called ________ marketing.
A) person
B) green
C) non-profit
D) social
E) traditional

Question

Quizplus · Accepted Answer

Social marketing is the use of traditional business marketing concepts and tools to promote positive behavior change in society for the greater social good. It focuses on creating campaigns that benefit individuals and society as a whole, rather than just promoting a product or service. Green marketing focuses on promoting environmentally friendly products, while non-profit marketing is specific to marketing strategies used by non-profit organizations. Person marketing is marketing efforts aimed at promoting a celebrity, politician, or other public figure.

The Use of Traditional Business Marketing Concepts and Tools to Create