Zappos recognizes the importance of the buyer-seller interaction. They only hire people with an innate "passion to serve" and they go through four weeks of customer loyalty training. This is referred to as ________ marketing.
A) horizontal
B) interactive
C) advocacy
D) social
E) internal

Question

Quizplus · Accepted Answer

The described marketing approach is focused on the interaction between the buyer and seller, which is characteristic of interactive marketing. This involves creating a dialogue between the parties involved to generate engagement and build relationships. The emphasis on customer service and loyalty training also aligns with the principles of interactive marketing.

Zappos Recognizes the Importance of the Buyer-Seller Interaction