Brands vary in the amount of power and value they hold in the marketplace. Iconic brands like Apple, Google, and Harley-Davidson have achieved substantial brand ________.
A) capital
B) personality
C) perception
D) esteem
E) equity

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand holds in the marketplace, including factors like brand recognition, perceived quality, and customer loyalty. Iconic brands like Apple, Google, and Harley-Davidson have achieved substantial brand equity, which contributes to their success and competitive advantage.

Brands Vary in the Amount of Power and Value They