A brand extension gives a new product instant recognition and faster acceptance.

Name: A brand extension gives a new product instant recognition and faster acceptance.
Brand: Quizplus
Rating: 5.0 (35 reviews)

Question

Quizplus · Accepted Answer

A brand extension takes advantage of the equity and recognition built by an existing brand, which can help the new product gain acceptance more easily. Consumers may already be familiar with the brand and have positive associations with it, making them more likely to try the new product.

A Brand Extension Gives a New Product Instant Recognition and Faster