An innovation management system would most likely be used by ________.
A) managers to update details about customer information
B) brand managers to collect, review, and evaluate new product ideas
C) suppliers to access inventory information
D) product managers to track logistics of a new product
E) human resource managers to update information on employee incentives

Question

Quizplus · Accepted Answer

An innovation management system is a tool used specifically for the purpose of managing and evaluating new product or service ideas in order to bring them to market. Therefore, it is most likely to be used by brand managers to collect, review, and evaluate new product ideas.

An Innovation Management System Would Most Likely Be Used by ________