Which of the following is true of the product life cycle (PLC)?
A) All products generally go through all five stages of the PLC.
B) All products pass through the stages of PLC in the same order.
C) It is generally difficult to forecast the sales level at each PLC stage.
D) The PLC concept can be applied to styles but not to fashions and fads.
E) Product forms have longer life cycles than product classes.

Question

Quizplus · Accepted Answer

While most products go through the five stages of the PLC (development, introduction, growth, maturity, and decline), not all products follow this exact sequence or reach each stage at the same speed. Additionally, it can be challenging to accurately predict sales levels at each stage. Therefore, option A and B are incorrect. Option D is incorrect as the PLC can be applied to all types of products, including fashions and fads. Option E is also incorrect as product classes typically have longer life cycles than product forms within those classes.

Which of the Following Is True of the Product Life