When a product is in the ________ stage, profits level off or decline because of increased marketing outlays to defend the product against competition.
A) production
B) decline
C) maturity
D) test marketing
E) conception

Question

Quizplus · Accepted Answer

In the maturity stage, the product has achieved widespread acceptance and sales growth has slowed down. Companies usually face intense competition in this stage, which often leads to increased marketing expenses to defend the product, resulting in a decrease in profits.

When a Product Is in the ________ Stage, Profits Level