Craft Inc.'s Krayons is a multi-color chalk material that was released in the market over a century ago. Since the release, the company has had remarkable sales and Krayons has remained unchanged. However, over the last few years, sales of Krayons have been stagnant. Competitors have begun marking prices down, and increasing their advertising and sales promotions. Craft's Krayons is most likely in the ________ stage of the product life cycle.
A) introduction
B) maturity
C) growth
D) decline
E) incubation

Question

Quizplus · Accepted Answer

The stagnant sales, increased competition, and price reductions suggest that Krayons has reached the maturity stage of the product life cycle.

Craft Inc'S Krayons Is a Multi-Color Chalk Material That Was Released