Salon Du Jour offers special combination packages at a reduced price. Separately, a haircut is $30 and a conditioning treatment is $35. But the combo price is $50. This is referred to as ________ pricing.
A) by-product
B) product bundle
C) captive-product
D) optional-product
E) product line

Question

Quizplus · Accepted Answer

The special combination package offered by Salon Du Jour at a reduced price is an example of product bundle pricing, where two or more products or services are combined and sold at a lower price than if they were purchased separately.

Salon Du Jour Offers Special Combination Packages at a Reduced