Movie theaters charge matinee pricing during the daytime, and resorts give weekend and seasonal discounts. This is illustrative of a ________ pricing strategy.
A) product form
B) market-penetration
C) market-skimming
D) time-based
E) value-added

Question

Quizplus · Accepted Answer

The pricing strategy used in both scenarios is time-based, as the price changes based on the time of day or season.

Movie Theaters Charge Matinee Pricing During the Daytime, and Resorts