When Nabisco offers to cover half the cost of all local advertising for supermarkets that sell Oreo Cookies, the company is granting ________.
A) cash discounts
B) seasonal discounts
C) quantity discounts
D) promotional allowances
E) trade-in allowances

Question

Quizplus · Accepted Answer

Nabisco is offering to cover half the cost of local advertising for supermarkets that sell Oreo Cookies. This offer is an example of a promotional allowance, which is a type of discount given by the manufacturer to the retailer for promoting or advertising the manufacturer's product.

When Nabisco Offers to Cover Half the Cost of All