There are two alternative pathways to persuading others.One leads us to respond to persuasive arguments on the basis of quick judgments.This is known as the

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The peripheral route refers to responding to persuasive arguments on the basis of quick judgments, often influenced by cues such as attractiveness, credibility, or emotional appeals, rather than careful consideration of the argument itself. The other options, such as the central route or evidence-based route, involve more thoughtful processing of the argument's content and evidence.

There Are Two Alternative Pathways to Persuading Others