The value of an offering is described as ________.
A) the price consumers are charged for a product
B) the cost of manufacturing a product
C) the degree to which consumer demand for a product is positive
D) the sum of the tangible and intangible benefits and costs to customers
E) the intangible benefits gained from a product

Question

Quizplus · Accepted Answer

The value of an offering is not just the price consumers pay, but it is the sum of tangible and intangible benefits and costs to customers. It includes both the perceived benefits and costs associated with the product or service.

The Value of an Offering Is Described as ________