The ________ holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being.
A) selling concept
B) integrated marketing concept
C) social responsibility marketing concept
D) production concept
E) relationship marketing concept

Question

Quizplus · Accepted Answer

The social responsibility marketing concept focuses on delivering desired satisfactions to target markets while preserving or enhancing consumer and societal well-being.

The ________ Holds That the Organization's Task Is to Determine