Which of the following best describes BR Chicken's value proposition?
A) We sell chicken at most major malls.
B) We undertake home delivery services.
C) We target quality-conscious consumers of chicken.
D) We sell tender golden chicken at a moderate price.
E) We charge a 10% premium on our chicken.

Question

Quizplus · Accepted Answer

The description "We sell tender golden chicken at a moderate price" best describes BR Chicken's value proposition as it highlights the main benefit (tender chicken) and competitive advantage (moderate price) that the company offers to its customers.

Which of the Following Best Describes BR Chicken's Value Proposition