A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company.
A) brand vision
B) brand extension
C) brand architecture
D) brand slogan
E) brand alliance

Question

Quizplus · Accepted Answer

A brand slogan is a concise and memorable phrase that encapsulates the brand's values and promise. It is a creative and engaging way to communicate the brand mantra to consumers and other external stakeholders. It is often used in advertising and marketing campaigns to reinforce the brand identity and to differentiate it from competitors. Examples of famous brand slogans include "Just Do It" by Nike and "I'm Lovin' It" by McDonald's.

A ________ Is a Translation of the Brand Mantra That