Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference
That make up their brand positioning.
A) brand equity
B) brand awareness
C) brand benefits
D) brand architecture
E) brand extensions

Question

Quizplus · Accepted Answer

Marketers focus on brand benefits to establish points-of-parity and points-of-difference, as these benefits highlight what makes the brand unique and competitive in the market.

Marketers Typically Focus on ________ in Choosing the Points-Of-Parity and Points-Of-Difference