A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following?
A) the soap is one-quarter cleansing cream
B) Dove products include bar soaps and shampoos
C) Dove soap helps users have softer skin
D) the soap brand has global presence
E) the brand has recently launched soap for men

Question

Quizplus · Accepted Answer

Emphasizing that Dove soap helps users have softer skin is an effective way to anchor a point-of-difference for the brand. This benefit sets it apart from other soap brands that may not prioritize moisturizing qualities. Option A may also be a valid choice, as emphasizing the soap's high cleansing cream content could potentially differentiate it from competitors that feature less moisturizing products. However, option C is a stronger choice because softer skin is a benefit that directly appeals to consumer needs and desires.

A Marketer That Wants to Anchor a Point-Of-Difference for Dove