________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents.
A) Brand mantras
B) Brand symbols
C) Brand logos
D) Brand alliances
E) Brand extensions

Question

Quizplus · Accepted Answer

Brand mantras are short, three- to five-word phrases that capture the essence of the brand positioning and ensure that employees understand what the brand represents. Brand symbols and logos are visual representations of the brand, while brand alliances and extensions are strategies for expanding and partnering with other brands.

________ Are Short, Three- to Five-Word Phrases That Capture the Irrefutable