For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________.
A) points-of-difference
B) points-of-presence
C) points-of-inflection
D) points-of-parity
E) points-of-conflict

Question

Quizplus · Accepted Answer

In stable categories, brands focus on points-of-difference to highlight unique attributes that set them apart from competitors, as there is less need to adapt to new categories.

For Brands in More Stable Categories Where Extensions into More