After Olay entered and took over the Indian market with its anti-aging lotion, Ponds decided to defend its home turf by investing heavily in a similar product, but that which used only natural ingredients. This is an example of a ________.
A) position defense
B) flank defense
C) counteroffensive defense
D) contraction defense
E) mobile defense

Question

Quizplus · Accepted Answer

This is an example of a counteroffensive defense, where Ponds is responding to Olay's market entry by launching a competing product to defend its market position.

After Olay Entered and Took Over the Indian Market with Its