Sally Seabrook is an up-and-coming marketing manager for a large department store chain. Ms. Seabrook has distinguished herself with bold strategies such as launching attacks on her primary competitor from several fronts, including advertising, new store openings, and new distributor alliances. Which of the following market challenger attack strategies is Ms. Seabrook using to attack her competition?
A) frontal attack
B) bypass attack
C) guerrilla warfare
D) flank attack
E) encirclement attack

Question

Quizplus · Accepted Answer

Ms. Seabrook is using an encirclement attack strategy, which involves launching multiple attacks on a competitor from various fronts to overwhelm them.

Sally Seabrook Is an Up-And-Coming Marketing Manager for a Large