Price-setting logic must be modified when the product is part of a product mix. In that case, the firm searches for a set of prices that ________ profits on the total mix.
A) are ineffective on total
B) have no effect on total
C) maximizes
D) minimizes
E) capitalize upon

Question

Quizplus · Accepted Answer

When a product is part of a product mix, the firm needs to consider the impact of its price on the profit of the entire mix. Therefore, the goal is to find a set of prices that maximizes the profit on the total mix.

Price-Setting Logic Must Be Modified When the Product Is Part