Question 1

What is the importance of guarantees?

Accepted Answer

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Question 2

Your research shows that over 53% of all purchases are made on impulse. As you sit down with your packaging design team, you tell them that the package must communicate many of the sales tasks. List the sales tasks that packaging must now incorporate due to the increase in self-service sales.

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Question 3

As the marketing manager for your firm, you have been approached by your key component manufacturer suggesting that your two firms "ingredient brand" a new item. What are some of the requirements for succeeding in ingredient branding?

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Question 4

What are the situations in which guarantees are most effective?

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Question 5

Sellers must label their products. Labels serve many purposes beyond just "naming" the product. List the additional services provided by a product's label.

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Question 6

In discussions with the packaging design team, you note that they do not have a firm design objective for the final package. In an internal memo to your boss, outline the objectives (both company and consumer orientated)that you wish to see implemented by the design team.

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Quiz 12: Setting Product Strategy