________ aims to create liking, preference, conviction, and purchase of a product or service.

Question

Quizplus · Accepted Answer

Persuasive advertising aims to create liking, preference, conviction, and ultimately, purchase of a product or service by using techniques such as emotional appeals, unique selling propositions, and celebrity endorsements. The other options - corporate, reminder, reinforcement, and informational advertising - focus on different goals such as promoting the company's image, reminding consumers of a product, reinforcing existing beliefs or behaviors, and providing information about a product or service, respectively.

________ Aims to Create Liking, Preference, Conviction, and Purchase of a Product